Why Run Ugly?
At Run Ugly, we believe it’s not about
how you look - it’s about showing up.
We’re here for the early risers, the weekend warriors, the tradies, the trail chasers, and everyone who moves with purpose. Our bright, breathable, sun-safe gear is made to keep you seen and remembered - for all the right reasons.
Run Ugly is more than running gear.
It’s a statement.
It’s a safety feature.
It’s a reminder that effort matters more than aesthetics, and that grit always outshines glamour.
What began as a simple search for better sun protection on the trails has
become a brand that stands for so much more: visibility, protection,
and pride in showing up exactly as you are.
Showing up is what makes you unstoppable.
Who is Sandii?
Hi, I’m Sandii, and Run Ugly started
because I couldn’t find what I needed - so I made it.
Running trails in Central Queensland meant long
hours under a harsh sun and nothing out there offered the protection or personality I wanted.
Everything was dark, heavy, and just not me. I needed something lightweight, breathable, and sun-safe, with a collar for protection and colours that stood out.
So I started designing my own. After loads of
research, trial and error, and sweaty test runs, I created pieces that are as thin as possible while still offering SPF 30 protection - without compromising on style.
That’s how Run Ugly was born. Out of necessity, out of creativity, and out of a desire to make gear that works as hard as you do.
Run Ugly reflects my philosophy: it doesn’t have to look perfect to be powerful. Whether you’re running, hiking, mowing the lawn, or getting through your workday under the sun - you belong here.
Our Vision
Our vision is to see Run Ugly worn across multiple disciplines - from
trail running to team sports, from training sessions to competition day.
Wherever people move with purpose, Run Ugly belongs. We celebrate the ones who turn up, sweat it out and don’t care if it’s pretty.
What our Run Ugly customers have said